Monday, September 8, 2008

Candy Store Process



Process
We switched concepts and products! I now have Undiscovered Treasure as my concept and Candy as my product. I have taken that to jewel colored and shaped displays with treasures inside. Candy I have taken to an exotic level of flavor using exotic fruit flavored hard candies and selling perfumes of the same scent. So here is a breakdown of Ambrosia. Thanks Allison.
Brand Identity:
Ambrosia: Food of the Gods
Characteristics of the Store:
3-Form Eco Resin Brightly Colored Jewels, back lit displays, illuminated eco-resin walls. Bright bouncy scented bubbles.
Merchandise:
Exotic hard candies, Perfumes, gift baskets
Areas of Store:
Entry way of bubbles
Product Display Walls Area
Taste-n-Smell Bar
Register
Back of House:
Jewel Storage
Giftwrapping/Gift-jewel Creation
Employee Bathroom
Storage Racks
Walk-In Cooler
Art Creation Space


My Scribble Scrabble and Sketches







PROCESS

Possible Logos


Storefront and Register Logo

Bar Sign






Labels/Tags





Color Palette






Shopping Bags



Video Walk Through

Entrance


Shopping Baskets



Wall Fixture



Mid-Floor Fixture




Register




Point-of-Purchase



Inspiration for Window Displays


www.vecteezy.com


www.estabrooksonline.com


www.nzmaths.co.nz



img03.picoodle.com


www.masternewmedia.org


Inspiration for Gift Baskets

modculture.typepad.com/.../11/05/snackball.jpg


http://www.candybaskets.com/


Inspiration for Gift Boxes





www.occasionallygifted.com



www.nashvillewraps.com

www.oldenapleschocolate.com

Storage

www.shapeupshop.com

Stage 1: Sketches









Refinement:
Rework Entrance
Rework Perfume Display
Heighten the Mystery
Label Proportions


Entrance: I hadn't spent much time on the store front, I really just focused on the window and displays. So for the store front. How about an abstraction of bubbles that hides the building and partially blocks the window. Mystery achieved!


adsoftheworld.com/files/images/bubbles.jpg

Check out the edges of the half bubbles and the way they intersect and pile up. Now imagine those shapes protruding from the building front constructed of illuminated tubes of pink bubble 3-form.

2 comments:

The Jimbonic Inquisition said...
This comment has been removed by the author.
The Jimbonic Inquisition said...

Everything looks great and congratulations on starting a sketchup model! Just thought I'd let you know your scale figure looks like Chewbacca from Starwars